“The Decision Book: 50 Models for Strategic Thinking”

“Fun, in a way.

I suck at making decisions. So I was thinking this book might give me some additional options.

It’s not that I’m indecisive so much as I don’t care. I mean, I really don’t. At a restaurant, I’ll pick what to order in the last second because I honestly think three or four things will be equally good. Sometimes it comes down to simply which one I think will sound the least ridiculous to order. For example, Egg & I, I won’t be ordering “the Flapper” because that’s a stupid thing to say. Or the “Viva La France” because I can never decide if I should say it American style or put a little of what the French call “le stank” on it.

Some of the models are pretty good. Really, it’s the simpler ones that work. Nothing too surprising to be honest.

But that’s coming from a work world where we do this junk all the time, so I would say I’ve seen about half of these come and go as decision-making procedures. If you wanted to give seminars for the rest of your life to roomfuls of bored listeners, you could probably kill a good three years of gigs just plowing through all the stuff in this book.

Probably the most interesting thing in this book is that you can take a lot of these and retroactively apply them to failed projects. In fact, I’d be willing to bet that a lot of these were born out of failed projects.

I don’t know. Honestly, the thing that works best for me is saying to myself, “Screw this. I’ll toss a coin.” Then I imagine tossing the coin, then imagine which result I’m hoping for. Then I go with that most of the time. Assuming I’m not feeling like punishing myself on that particular day.”