Here’s the idea:
The following letter was sent to several of our makers of fine and not so fine beers. We’ll patiently await their emails and I’ll let you know what the responses are.
Dearest Purveyors of Beer,
First of all, thank you for your product. Nothing like hearing a can crack open to turn a weekend into an all-night beach volleyball extravaganza.
That said, I have a humble suggestion about how you might increase sales.
The idea came from two separate places.
First, there was the sporting event (read: watching beach volleyball clips online) where I noticed that the announcer kept saying something about going to concessions for an “adult beverage.” Key word here being “adult.”
The second was from a lighter I received from a friend’s older brother. On this lighter was a picture of a woman, and in black was a bikini that disappeared when you rubbed it, leaving her naked.
Combining those two very eye-opening experiences, I came up with this: The Adult Beverage Can.
It works in the opposite way of the lighter. When it’s cold, the woman on the can is in her bikini. But as the can gets warmer, her clothes reappear. Bad clothes. A baggy hooded sweatshirt, terrible glasses, a missing tooth, and even acne if you have that technology. Maybe even a little fatherless son next to her or something.
The way I see it, this will encourage people to drink more and keep their beers from getting warm. You sell more beer, people have more fun, everyone wins.
Like I said, just a humble idea. A humble idea from a humble guy who would accept a humble couple grand for it.
Best,
Pete